During the COVID-19 era, renowned Catalan chocolate master Jordi Farres approached us to design the branding for his first-ever chocolate liquor. This comprehensive project involved creating the packaging, an original label for the bottle, and a 

personalized business card that would embody his unique identity and artisanal spirit.

The central challenge of the project was to establish a graphic identity that was both distinctive and instantly recognizable. Inspired by Jordi’s iconic mustache and charismatic presence, we designed a brand logo centered around his face. However, we wanted to take this concept further and infuse it with a playful, personal touch. Knowing Jordi’s extensive collection of glasses, we developed a dynamic template that allowed him to customize each business card by hand-drawing a different pair of glasses. This innovation ensured that every card he gave out was not only unique but also reflected his creativity and personal flair.

By combining thoughtful design with an interactive element, the result was a branding solution that celebrated Jordi’s individuality and strengthened the connection between his personality and his craft.