We had the privilege of collaborating with the Japan Foundation in Madrid to refresh their visual identity. From business cards and roll-ups to annual catalogs, the project was an opportunity to create a modern yet timeless design that reflects the essence of Japanese culture.

As the only Japanese designer in Spain, Hiroshi brought a deep understanding of Japanese culture to the project. Authentic cultural design requires more than surface-level replication; it demands respect for the nuances of language, tradition, and meaning. As Hiroshi says, “Design is a culture,” and this philosophy guided every aspect of the work.

Respecting the original logo and its color palette, we modernized the visuals while preserving the Foundation’s core identity. 

The result is a refreshed design that feels both contemporary and enduring, ensuring its relevance for years to come.

Beyond printed materials, we extended the redesign to include interior decorations and signage for spaces hosting cultural events and talks. Every detail, from the smallest graphic elements to large-scale installations, was thoughtfully crafted to create an authentic and cohesive experience imbued with Japanese culture.

This project highlights the importance of cultural understanding in design, and we are proud to have contributed to the Japan Foundation’s mission of promoting Japanese culture abroad.

Here’s to designs that honor tradition and celebrate cultural exchange.