We collaborated with the Japanese Business Club at IESE, one of the world’s top business schools in Barcelona, to create meaningful items for their annual Japan trip. This unique journey brings together students from around the globe, including many from Japan, to explore Japanese culture and business practices.

Our designs celebrated the spirit of cultural exchange and togetherness. We created a Tenugui, a traditional Japanese cloth reimagined as a schedule guide for the trip. Blending practicality with tradition, it served as both a useful tool and a lasting keepsake. Additionally, we designed a tote bag featuring a striking red circle symbolizing the Japanese flag. This circle, formed by 36 thin red line circles, represented the 36 countries of the participating students, symbolizing unity and a shared love for Japan.

This project was an opportunity to honor Japanese tradition while incorporating modern design elements that resonate with a diverse, international audience. Seeing our work in the hands of IESE’s talented students was a truly rewarding experience.

Here’s to building bridges across cultures through thoughtful design.