Our collaboration with ARIANE, a leading porcelain brand from India, began with designing unique and functional tableware that made a lasting impression in the HORECA market. These designs not only elevated ARIANE’s offerings but also helped establish their reputation as a key player in the industry.

As the relationship evolved, ARIANE entrusted us with a broader role, asking us to take charge of their visual identity and brand support. A pivotal moment in this partnership was the creation of their new catalog—a comprehensive project that involved everything from conceptual design to a professional photo shoot in Barcelona.

The project began with samples shipped from India, which we used to meticulously style and photograph a vast range of tableware. Capturing the elegance and practicality of ARIANE’s products for the HORECA market was both a challenge and a creative opportunity. Through this process, we gained deeper insights into how food presentation can enhance the perception of tableware, refining our design philosophy and strengthening our approach to product development.

Our role extended beyond photography and layout design. We were deeply involved in every detail of the catalog production, from selecting high-quality printing materials to collaborating closely with printers to ensure the final product met the highest standards. This hands-on approach gave us valuable experience in crafting a catalog that was not only visually appealing but also strategically impactful.

The final catalog was a game-changer for ARIANE. Its innovative design and fresh visual approach redefined how tableware brands present themselves, delighting ARIANE and attracting the attention of competitors within the industry. This milestone project highlighted the importance of combining creativity with attention to detail to elevate a brand’s market presence.

This collaboration with ARIANE stands as a testament to the power of design in building lasting impact. By going beyond tableware to embrace visual storytelling, we helped ARIANE strengthen their identity and connect with their audience in a more meaningful way.