Design is Everything,
Everything is designed

WE ARE HTDS

-About htds
Since its inception in 2005, Hiroshi Tsunoda Design Studio (htds) has been transforming everyday challenges into innovative design solutions. Founded by Hiroshi Tsunoda, a Japanese designer based in Barcelona since 2000, htds stands as a beacon of creativity and functional artistry.

– Design Philosophy
Hiroshi Tsunoda’s design philosophy centers on geometric simplicity and functional harmony. With a background from the Rhode Island School of Design, Tsunoda integrates American cultural influences with Japanese minimalism, resulting in designs that are visually striking yet practical and
user-friendly.

HIROSHI TSUNODA

Hiroshi Tsunoda is a Japanese designer who has called Barcelona home since 2000. With a fascination for American culture—particularly cinema and basketball—he pursued his studies at the prestigious Rhode Island School of Design. This experience honed his talent, technique, and distinctive design identity, rooted in formal simplicity and characterized by strong geometric elements that harmonize form, function, and material.

Tsunoda finds inspiration in his surroundings, addressing the small challenges of daily life while exploring new conceptual and formal territories. In 2005, he founded his design studio in Barcelona, focusing on innovative solutions with a multicultural perspective. That same year, he launched DesignCode, a product editorial company that champions accessible and sensational design. Since then, Tsunoda’s studio has collaborated with numerous national and international companies across diverse industries.

Tsunoda’s work has been exhibited globally, including in London, Milan, Paris, Frankfurt, Hangzhou, and Moscow. He has contributed to design discourse through talks and workshops at prestigious events such as Design-Act in Moscow, the Hangzhou International Design Festival in China, and Creative Talks by Lladró in Valencia. His thought leadership extends to educational initiatives, including The Creative Journeys at the Apple Store in Barcelona.

Beyond his design practice, Tsunoda is a dedicated educator, teaching at institutions like LCI, IED, and Elisava in Barcelona at both undergraduate and postgraduate levels. In recent years, he has also expanded his teaching to Mexico, conducting classes and workshops at ANAHUAC and CEDIM, including collaborations with Michelin-starred restaurant Pangea in Monterrey. His multifaceted career underscores a commitment to advancing design as a tool for problem-solving and cultural exchange, making him a respected figure in the global design community.

Meet Our Team

Akinori Nagase

Business relationship management

Guillermo Ramírez Martín

Legal advisor