MEOTO

Porcelain Tableware

TABLEWARE

Japan’s traditional pottery industry faces growing challenges, with declining demand and competition from mass-produced goods threatening centuries-old craftsmanship. This cultural and artistic heritage, deeply rooted in Japan’s identity, is at risk of disappearing.

Amid this struggle, Maebata, a renowned tableware brand from Tajimi in the historic Mino region, is striving to preserve its legacy while expanding into global markets. We were honored to collaborate with Maebata to design tableware collections and visuals that celebrate their heritage while embracing a modern vision.

Our concept centered on inheriting and sharing the spirit of Mino pottery with the world. We created a unifying logo for this mission, along with two logos for the new collections. Each collection combines the artistry of traditional Mino ceramics with contemporary aesthetics, connecting deeply with both local and global audiences.

This project went beyond design—it was about honoring a cultural legacy and finding sustainable ways to preserve it. By blending tradition with modernity, we hope to contribute to the enduring story of Mino pottery and support Maebata’s mission to safeguard Japan’s ceramic heritage for future generations.